Procter & Gamble And PSI Announce Commitment To Provide Safe Drinking Water In Africa

Procter & Gamble (NYSE: PG) joined the non-profit organization Population Services
International (PSI) at the Clinton Global Initiative to announce a new
commitment to provide safe drinking water in Africa.



Working with PSI and a variety of other partners as part of their focal
philanthropy program, the Children's Safe Drinking Water program, P&G
committed to providing 35 million liters of safe drinking water to more
than 1 million children. In addition, through PSI's private sector approach
and community-based outreach, the partners will provide another 100 million
liters of safe drinking water in Africa.



As part of this announcement, P&G has committed to provide $3.8 million
to a variety of partners in order to provide safe drinking water in Africa.
This includes a $660,000 commitment from P&G Retired Officers, funds from a
cause- related marketing program in the U.S. by the PUR(R) Water Filtration
Business, and contributions from the P&G Fund, P&G's philanthropic arm. The
total financial commitment is estimated at $5 million over three years. In
addition, P&G will provide technical, marketing, and communications
expertise.



"P&G is stepping up our efforts to provide safe drinking water," said
Susan Arnold, Vice Chair P&G Beauty & Health and an invited speaker at the
water and sanitation session of the Clinton Global Initiative. "We're
focusing our new commitment on Africa in order to have the greatest impact
on the health and well-being of children."



"PSI is excited about this new commitment by P&G, and particularly the
effort to reach school children," says PSI's Acting President and CEO,
Peter Clancy. "Children can be powerful catalysts of positive change in
communities, and teaching them about safe drinking water and hygiene will
not only benefit the schools but also the surrounding communities."



According to UNICEF, more than half the world's schools do not have
access to safe water, hygiene, and sanitation. An estimated 1.6 million
children under five die every year from simple diarrhea, a water-borne
affliction that can be deadly to the young and poor. PSI and P&G's efforts
over the last year with CDC and CARE show that providing safe drinking
water education in schools can lead to improved acceptance of household
water treatment in the surrounding communities.



P&G and PSI have been working together for the last three years to
provide safe drinking water in the developing world through household water
treatment using P&G's PUR Purifier of Water. PUR is a powdered water
treatment product that has been shown to reduce diarrheal illness by an
average 50% in studies conducted by the CDC and Johns Hopkins University.
P&G and PSI are currently working together to provide safe drinking water
with PUR in Uganda, Kenya, the Dominican Republic, Botswana, Malawi, Haiti,
and Pakistan; and, as part of this announcement, will expand to Congo,
Democratic Republic of the Congo, and Ethiopia later this year.
















P&G, UNICEF, PSI, USAID, and other partners worked together during
recent disasters including the Pakistan earthquake to provide more than 100
million liters of safe drinking water to survivors. More than 500 million
liters of safe drinking water have been provided over the last three years
through use of PUR.



Other partners working with P&G and PSI in household water treatment
include UNICEF, CDC, USAID, CARE, the International Council of Nurses (and
affiliates in Uganda, Kenya, Malawi), Johns Hopkins University Center for
Communication Programs, Samaritan's Purse, Society for Safe Drinking Water
and AIDS in Kenya, International Federation of the Red Cross and Red
Crescent Societies and Kenyan Red Cross, YWCA, CFW Shops, Village AIDS
Clinics, Aquaya Institute, and Save the Children.




About P&G



Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands. The P&G community consists of over 135,000
employees working in over 80 countries worldwide. Through its global
corporate cause -- Live, Learn and Thrive, focused on children in need --
P&G provides technical, marketing, and research/development capabilities in
relation to its new in- home water purification technology. The PUR
Purifier of Water technology was developed in cooperation with the U.S.
Centers for Disease Control and Prevention (CDC) and has been shown to
significantly reduce diarrheal illness in the developing world. For more
information about PUR Purifier of Water, please visit pg/sr.



About PSI



PSI is a non-profit organization that applies commercial tools to a
social mission in order to achieve measurable health impact. Since 1970,
PSI has improved the health and saved the lives of millions of poor and
vulnerable people in measurable ways. Through health programs in 65
countries on 5 continents, PSI distributes affordable, accessible and
attractive health products and services, and motivates other types of
healthy behavior, in HIV/AIDS, family planning, malaria, safe water and
nutrition. In 2005, PSI's safe water programs prevented an estimated 12
million episodes of diarrhea and the deaths of 36,000 children. For more
information about PSI, please visit psi.


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